Our why

Rightfully so, collectors like to store records library-style, but that makes it hard to select a record and impossible to flip through the covers, which is half the fun. Our proprietary 90-degree rotation system activates your record collection, making storing and selecting records intuitive and engaging.


Our mission

We are on a mission to change how people store and browse vinyl records through our sophisticated, patent-pending, rotating vinyl furniture system in order to significantly elevate the record storing and selecting experience.


Our values

Observe keenly.
Create Mindfully.
Enjoy abundantly.

Music runs in my veins. I grew up in Vienna with a father who played violin as concert master at some of the finest orchestras in the world, including The Vienna Philharmonic. He called the Musikverein his office even though he seemed to play his violins in our home 24/7. I dragged my dad to my first record fair when I was 11 and I was spellbound.

These days I live in another entertainment mecca, Los Angeles, own close to 1,500 records, create music hands-on as part of the electro production duo Happiness Won and nurture monthly playlists of the best new releases with The Toneoptic Ten, which you can find updated religiously every first of every month on Spotify.

I struggled with the way I liked to store my records, which, naturally, is library-style, just like books. I kept selecting records to spin that had fat spines or easy-to-read titles – the ones where I was quickly able to recognize the record – over and over. By doing so I was leaving out any thin spines, older records where spines were illegible, or the many 12" that had no titles displayed on their spines altogether. As a trained graphic designer (turned brand strategist) I love flipping through vinyl. The discovery part and often captivating artwork are half the fun of selecting which record to play and it is also what makes going to record stores so exciting for me (which I do religiously and globally - see snapshots from my hunts below).

One day I sketched out a solution, I put my own money in and hired an amazing designer and engineer (with experience at renowned architecture and aircraft firms) to ensure I'd bring the most suitable mechanical solution coupled with the most sophisticated design to market: A unit that would not only elevate my vinyl experience, but that I trust would look stunning in the most sophisticated living or listening rooms and studios around the world. That is the rpm.

But we have only just begun and having you along our ride would mean everything to us and allow Toneoptic to shift into the next gear.

Please reach out to me directly with any questions or suggestions. I am all ears.

Fabian Geyrhalter


We pledge 1%

Music to us is life and we want to play our part in assisting those who create it for all of us to enjoy. Making a difference as a company is a corporate responsibility, regardless of size. Our small company of designers and music lovers joined Pledge 1% to be self-accountable, ensuring we give back at least 1% of our profit to causes that empower musicians.

We switch out charities yearly to spread the love. For the remainder of 2023 and all of 2024 we will be donating 1% of our profits to Musicares, which helps the humans behind music because music gives so much to the world.