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We believe storing and selecting records demands to be a simultaneous, intuitive, and engaging experience that stimulates all your senses.
PLAYOUR DRIVE
We charted new territories because we believe there are many other design-conscious record lovers who seek an aesthetic and more functional way to showcase their vinyl. One which allows you to flip through your records while tucking them back in, library style. With our patent-pending 90-degree rotation mechanism we achieved just that, and more.
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OUR MISSION
Our mission is to have you enjoy all the records you own, get lost in the wonderful cover art and find delight in the artful process of selecting the next record to play.
OUR WHY
The record we always skipped because it had a plain spine. The treasures we never saw that had too thin of a side to get discovered by us. Our mission is to allow you to get lost in the wonderful cover art and find delight in the artful process of selecting the next record to play.
OUR VALUES
OUR FOUNDER'S STORY
Music runs through my veins. I grew up in Vienna with a father who played violin as concert master at some of the finest orchestras in the world, including The Vienna Philharmonic. He called the Musikverein his office even though he seemed to play his violins in our home 24/7. I went to my first record fair when I was 11 and I was spellbound.
These days I live in another entertainment mecca, Los Angeles, own over 1,700 records, create music hands-on as part of the electro production duo Happiness Won and nurture monthly playlists of the best new releases as part of The Toneoptic Ten, which you can find updated every first of the month on Spotify.
I struggled with the way I liked to store my records, which, naturally, is library-style. I kept selecting records to spin that had fat spines or easy-to-read titles – the ones where I was quickly able to recognize the record – over and over. By doing so I was leaving out any thin spines, older records where spines were illegible, or the many that had no titles displayed on their spines altogether. As a trained graphic designer (turned brand strategist) I also absolutely love flipping through vinyl. The discovery part and the often captivating artwork are half the fun of selecting which record to play and it is also what makes going to record stores so exciting for me (which I do religiously and globally - see snapshots from my hunts below).
One day I sketched out a solution, I put my own money in and hired an amazing designer and engineer (with Frank Gehry Partners and Boeing Aircraft experience) to ensure I'd bring the most suitable mechanical solution coupled with the most sophisticated design to market: A unit that would not only elevate my vinyl experience, but that I trust would look stunning in the most sophisticated living or listening rooms and studios around the world. That is the second generation rpm.
But we have only just begun and having you along our ride would mean everything to us and allow Toneoptic to shift into the next gear.
Please reach out to me directly with any questions or suggestions. I am all ears.
Fabian Geyrhalter, Founder
